Jack in the Box has always had interesting branding, often leveraging their mascot’s iconic design. Many people associate Jack with a romantic appeal, so what better way to showcase that than by fully embracing the Valentine's theme? I wanted to make Jack the focal point of the limited-time designs while incorporating elements like hearts, pink colors, and kiss marks. Although Jack’s usual color scheme includes purple, pairing it with pink creates a great aesthetic for this romantic holiday. Each design is filled with cute and playful features.